Free Press Release Distribution Service
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If there’s one thing that gets me riled up, it’s SEO marketers proclaiming that backlinks earned through press releases have zero SEO benefit.
This, I’m afraid to say, shows they probably don’t understand the PR world anywhere near as well as they understand the SEO world.
The idea that press releases don’t work for SEO originates from a time when black hat SEO was all the range, until Google put a stop to anyone meddling in the backlink dark arts. From that point, it became the common misconception that the press release and SEO were like oil and water.
However, as I’m going to get into, this isn’t quite the whole story.
So before I explain why this is a myth that needs quashing, and how backlinks earned through press release can be good for SEO, let me provide a bit of press release backlink history.
Mix text with images and embeds
JPG, PNG or GIF
MP3 or SoundCloud embed, MixCloud, etc.
MP4 or YouTube embed, Vimeo, Dailymotion, etc.
A collection of images
Facebook post, Twitter status, etc.
External site's link
Embed 3rd party product
Everyone can submit new list items and vote up for the best submission
Everyone can vote up for the best list item
A list-based article
Create a funny pic
What do you know about ...?
What type of person are you?
One or multiple questions about a subject or person
A poll where each question has two competing answers
Hot or Not
A poll where each question has two opposite answers